How Google analytics works

How Google Analytics works

If you are curious about how Google Analytics works you can follow this short guide. You will find everything you need.

I will explain everything you need to know to know about this platform.

It allows you to collect all relevant data from your website such as clicks, audience behaviour, GEOs, traffic sources, and devices used to access your websites. Others include bounce rate, goals, and smart goals page sessions, and many more event tracking behaviours.

This software uses digital data to provide you with information on the browsing behavior of web users.

This is essential to understand how to increase visits to your website.

When we talk about digital data we mean all the traces that a user leaves in its path on the web.

The analysis of this data allows us to define new strategies to reach new customers and new goals.

Is Google Analytics free?

Google Analytics is a completely free tool.

There is also a paid version called Google Analytics 360.

This software has updated and more performing features.

I strongly recommend it if you have a particularly demanding company and you need more specific data to work on.

You may also like: What Is Google Search Console?

The relationship between the marketing funnel and Google Analytics

The funnel is used to describe user behaviors and visualize them graphically.

This tool is funnel-shaped and graphically describes all user steps and interactions.

This concept was born in traditional marketing but also finds space in online marketing.

The end goal of the funnel can be different but often leads to conversion or loyalty.

The classic marketing funnel consists of four stages.

Here they are:

  • Awareness
  • Interest
  • Desire
  • Action (+Loyalty)

Why is it useful to have users’ digital data?

First of all, they serve to understand which campaigns are more performing and which are in line with users.

Then they are useful for analyzing sales and locating them geographically.

You can implement your website to increase the sales of your products or services.

You can study the user’s journey by adapting your customer journey.

You can solve the user experience problems of your digital platform.

All of this data is critical to your business.

Learn more: 10 Ways To Get Traffic And Promote Your Blog

How to create a Google Analytics account

Now let’s see how to create a Google Analytics account.

First of all, access the free section of the platform.

By creating your account you will automatically create a property.

You can create up to 50 properties for each account.

You will be able to manage user settings from the “administrator” panel.

From here you can add or remove user access to the account, property, or view through the “manage users” function.

You can make changes to the configuration settings through the “edit” function.

You can share elements such as the dashboard or some measurement settings through the “collaborate” function.

And finally, you can view all the data, analyze the reports and create dashboards through the “read and analyze” function.

Once the user enters the platform, he is in front of the Google Analytics interface.

From here you can select “account/property/view”.

Inside the bar, there is a bell-shaped alert icon that signals alerts relating to properties and views, an icon relating to the possibility of switching to other products in the Google suite, a guide with articles in response to possible user queries, and the ability to send feedback.

To the right of this horizontal toolbar is the user icon that allows you to switch from one Google account to another or to log out.

On the left are many other functions.

You can customize reports to suit your business needs.
You can view user behavior on your website in real-time.

You can view information about users such as age and gender, geographic origin, interests, the status of new or returning visitors, and the type of technology used.

You can see through which channels the users arrived on the site.

You can understand how site users are engaged, such as which pages are viewed and which pages to go to and exit.

You can track website goals and relate them to company goals.

Finally, the last item in the menu is the one relating to the platform administration panel from which it is possible to change the Google Analytics settings.

I hope this quick guide to the world of Google Analytics has been useful for your business.

Always remember to check your website metrics to make your work stronger.

Good luck!

How Google Analytics works
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